SEO for Photographers|Tips and Techniques|Search Engine Optimization Tips & Techniques|SEO

When Are Facebook Users Most Active? [STUDY]

2010-11-14T11:40:00.000-06:00

We came across this article the other day and though it was some great information for anyone trying to build their business using Facebook. Here is an excerpt from the article, or you can read it in its entirety here: http://mashable.com/2010/10/28/facebook-activity-study/.

--Excerpt--

We know that users are spending increasing amounts of time online on social networks like Facebook, but when exactly are users the most active? Social media management company Vitrue just released a study that identifies the days and hours users are most active on the Facebook channels maintained by companies and brands.
For the study, Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and “likes” were not included in the study.
Here are some of the big takeaways:

The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
The biggest spike occurs at 3:00 p.m. ET on weekdays.
Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
Fans are less active on Sunday compared to all other days of the week.

This is a great article and we recommend checking out the rest here: http://mashable.com/2010/10/28/facebook-activity-study/.

-Eric Sparks
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Thank you to our New Clients!

2010-11-08T11:44:00.000-06:00

Picture This SEO has had the privilege of adding on a couple new clients! Roman Video Productions (http://www.romanvideoproductions.com) is a Wedding Videographer in the Waco, TX and Dallas TX area. Check out her website!

Next up, Pious Advertising (http://www.piousadvertising.com)! Pious Advertising is actually the parent company of Picture This SEO. Pious Advertising provides SEO (Search Engine Optimization), SEM (Search Engine Marketing) and Email Marketing Solutions for any industry! Check them out online!

-Eric
Picture This SEO
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Water in Motion: Going with the Flow

2010-10-12T08:39:00.000-05:00

The following article was written by Kerry Drager. I found it on BetterPhotos.com.

I have noticed that many of our Facebook fans are nature photographers, so when I found this article, I thought it was right to post it. I hope you enjoy!

How to Achieve Those Soft and Silky Effects

Water in motion is ever-changing and ever-magical. That's especially true when it comes to slowing down the shutter speed and capturing a beautiful sense of soft movement as you see in boulder waterfalls and slides.

This fluid-motion technique can be applied to all types of waterfalls, streams, ocean surf, fountains, and even lawn sprinklers. How slow is "slow"? To blur flowing or falling water, start with a shutter speed of around 1/8th second, and then work your way down from there - into the 1/4- to 1/2-second range. The ultimate in silky smoothness, though, generally doesn't start to set in until about a full second or so. Longer exposure times increase the slow-motion effect.

But this "Going with the Flow" technique comes with a "rule": Photographing running water is not a precise science - so it always pays to experiment.

Experimenting With Fundamentals in Photographing Boulder Waterfalls and Slides

Water's speed
Slower-flowing water requires longer exposures to obtain the fluid-movement look, while fast or cascading water can be blurred with not-quite-so-slow shutter speeds.
Distance between camera and water: The more you magnify your subject in motion (i.e., by physically moving in closer or by zooming in tighter), the easier it is to blur it. More distant scenes require much slower speeds to convey that soft-movement look.

In any case, long exposures don't just happen. Most, or all, of the following must be in place in order to slow down your shutter speed:

Low Light
This means thick overcast, deep shade, sunrise, sunset, or twilight, or indoors. Side benefit: soft-and-even light ... i.e., none of the washed-out highlights and/or inky-black shadows that can occur in bright sunlight.

Low ISO
When it comes to slow exposures, the lower the ISO the better - say, 100. Side benefit: top image quality - i.e., less grain/noise than when shooting with high ISOs.

Small Aperture
Your lens's SMALLEST opening (HIGHEST f/stop number) will automatically result in the slowest possible shutter speed for the given ISO and lighting conditions. Side benefit: a wider depth of field (what's in sharp focus from front to back in an image). How to do it: In Aperture Priority, choose a high f/stop number. The camera's auto-metering system will then compensate for the small aperture by lengthening the exposure time.

Deep-Tinted Filter
A neutral density (ND) filter cuts the amount of light entering the lens, thus allowing for longer exposures. But a polarizing filter also blocks some of the light entering the lens - by almost 2 stops. Polarizer side benefit: controlling the glare and shine on the water - as well as reducing reflections on adjacent wet surfaces to boost color saturation.

Tripod, Etc.
Long exposures require a steady camera - via a tripod or other sturdy support. To guard against vibrations: Use a cable release - and for extra protection: a self-timer or mirror-lock mode (not all SLRs have this latter feature, however).

Super-Slow Not Always Best
Although you'll seldom go wrong by shooting with the slowest shutter speed you can get, sometimes the longest exposure is not the best option. For instance, with free-flowing water (no rocks or other obstructions) or higher lighting contrast in the scene, the result can be an unsightly big-and-bright-white blur (washed out with no texture).

Lastly ...
Whenever you can, "play" with your settings, since the constantly changing water makes it difficult to tell exactly what you'll get. In other words, shoot the same scene at a few different speeds ... since there's nothing quite like comparison!

-Eric

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Week 7 - Search Engine Optimization (SEO) Tip

2010-09-29T11:11:00.001-05:00

I have had a lot of requests for more information on optimizing your blogs for Search Engines. As you know, blogs are a great way to drive traffic to your website and they are indexed separately from your website, so if done right, you can take 2 of the 10 results shown on page 1, knocking your competition off the page! I started brainstorming for this post and then I remembered a great article on this topic that I read on SEOCopter.com. The author of this does a pretty good job with his tips on optimizing your blogs, so I thought I'd offer it up here. I should reiterate, I am not the author of this article, so any typos aren't mine! lol.

---start original article---

Getting quality and targeted traffic to your blog is one of many key objectives for any blogger. And this can be only possible if the blog is well optimized and search engine friendly so that the ranking in the search engine result page (SERP) increases and receives more organic traffic through search engines. To obtain better position in the SERPs, there are few proven SEO techniques and tips that can help to make the blog more search engine friendly.

Here I have discussed some of those proven SEO techniques to help you get targeted traffic to your blog.

1. Content is King. Quality and informative content will keep your readers coming back to your blog more often looking for new and fresh content. Use catchy titles with one or two relevant keywords and also some relative keywords in the content so that you can get good ranking in the SERP for many long tail key phrases. You can also refer to any keyword suggestion tools available on the web to get an idea of all the relative keywords for your posts.

2. Update your blog regularly. It helps both from search engine as well as human visitor’s point of view. It Search engine spiders crawl your site more often so that the newer posts indexed quickly. Also your readers who do start trickling in have the urge to continue reading your posts. The more regularly you update your blog, the better it is from all aspects.

3. Start social bookmarking your blog and get it noticed in pinging sites and as these are places where bloggers can get extra traffic from other bloggers. It is essential to do this in order to get the traffic you deserve. Blog ping service notifies the weblog services such as Blog Search Engines and blog directories that your blog has been updated. Thus enabling them to index your blog fast and make your content available for a larger audience.

4. Start indexing your blog in popular search engines like Google, Yahoo etc. so that your posts are crawled by the search engine spiders and your blog will rank for more number of keywords in the search engine result page.

5. Start submitting your blog to blog directories so that you get more number of back links for your blog. We all know links are one of the most important factors that can affect your ranking heavily and directory submission is one of the easiest ways of getting one way links.

6. Comment on other blogs of same niche as you but don't spam them with just 'nice blog' or 'nice post' as these comments don't have any weight. Try to engage with your fellow bloggers by leaving quality comments as that will inspire them to automatically visit your site where the comments link back to.

7. Place your Blog URL in forums and in your email signatures as this can bring extra and free traffic to your blog.

All the bloggers like to see visitors arriving at their blogs and putting their comments regarding the posts. And getting traffic to the blog does not happen automatically unless and until we do some promotional effort like I discussed here in this post. We have to promote it in order to gain the most of our blog.

---end original article---

Hopefully this helps shed some more light on Optimizing your Blog for Search Engines. Feel free to email me if you have any questions specific to your blog!

-Eric
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Week 6 - Search Engine Optimization (SEO) Tip

2010-09-23T16:10:00.000-05:00

I was sitting here trying to decide what to use for this week's SEO tip when I noticed a tragedy. Facebook is down! Well that got me thinking about how important Facebook is to photographers and it reminded me of a great article I read on the Blog of one of our competitors, Photobiz. It was written by a family who owns a Photography studio in Atlanta. They give tips and advice for making Facebook successful for any photographer and I didn't feel right not sharing it with my readers just because it's on my competitions blog. So, take a look at the Photobiz blog post on Facebook Growth here.

Now, tying this into SEO is simple. A few weeks ago I blogged about the importance of building a network of links. Having 3000 facebook fans, like the Williams family does, is a great network. Every time they post a link back to one of the pages on their website, that link immediately gets added to 3000 webpages on the internet. Not only will it drive direct traffic to your site, but it'll give your Facebook page and website more Google-cred.

-Eric
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Week 5 - Search Engine Optimization (SEO) Tip

2010-09-16T21:49:00.000-05:00

Build your network. Link building is a very powerful SEO tool. To put it simply, the more paths the search engines (Google, Bing, Yahoo, etc) can follow back to your website the better.

For example, let's assume you are a wedding photographer in Florida. If Google is on a website talking about wedding photographers in the Orlando area, and you have a link on that website pointing back to yours, then Google will see that as a relevant link and give your site more SEO credibility.

This concept may sound very simple, but be careful. You have to watch how many links you post in a short time frame, and you have to watch where you post them. There are a lot of sites out there that the Search Engines see as malicious, pointless, link farms, etc. To really do this properly, we recommend really studying the art of SEO and Link Building, or hire a professional to do it for you. It's worth every penny, and we aren't just saying that because we offer the service.

-Eric
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Week 4 - Search Engine Optimization (SEO) Tip

2010-09-08T22:08:00.000-05:00

To Flash or not to flash...that shouldn't be a question. I'm not referring to something you'll see a fat hairy guy do at the mall after hours, I'm referring to your website.

Many photographers are drawn to websites built entirely in Flash. Why wouldn't they be? Flash sites are great looking, have cool effects and are generally very easy to self edit. There is one major flaw though, they are NOT search engine friendly. There are things you can do to help, but ultimately, you will never show up on the search engines with a Flash website nearly as well as you will with one built in HTML/CSS. And by the way, an HTML site built right can be just as easy, if not easier, to self edit.

The way I like to explain it is this. Flash is like a rated R movie, but Google is only 12 (literally, look it up on Wiki). If your website is built entirely in flash, search engines can't see your wording, pictures, alt tags, etc. It can't see anything besides titles and meta tags. These are great; but they aren't enough to get you to page 1.

If you have a website built entirely in flash, we can help. Email us your web address and I'll reply with how we can help. And don't worry, we won't ask that you get rid of your flash site. Just check out a couple of our clients (Ashley Munn Photography - Waco, TX or Daisy Mae Photography - Hutchinson, KS) to see what I mean.

-Eric
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Day two of Photoshop World Las Vegas is done!

2010-09-02T19:17:00.000-05:00

We just finished up with day 2 of Photoshop World in Las Vegas. The turnout was amazing! We signed two new photographers whose websites we'll be debuing in the next couple of weeks, and we talked to many others whose sites we'll be doing soon!

We were fortunate enough to meet with Linda Haulbrook Evans, who joins on our discussions, contests, etc on our Facebook page. Check her out, she's a concert photographer and event writer in the Las Vegas area. She's on twitter at http://www.twitter.com/photodivalv (@photodivalv) and Facebook at http://www.facebook.com/PhotoDivaLV.

Tonight we'll be heading over to the Midnight Madness Party here at the Mandalay Bay. If it's anything like the House of Blues Party was last night, it should be a blast. I'll post pics and a blog about it tomorrow.

Thank you again to everyone who stopped by my booth today (booth 347). If we were swamped when you came by and we didn't get a chance to talk to you, please stop by and see us tomorrow!

-Eric
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Partying at the House of Blues

2010-09-02T09:52:00.000-05:00

Alright, so last night after the convention was the House of Blues after-party. Being exhibitors, we were lucky enough to get tickets to this event and it was awesome. There was great food, even better drinks and to top the night off, Scott Kelby's (http://www.scottkelby.com) band rocked the house. With hits from all era's, it was music for everyone. Scott played the keys and did vocal for a lot of the songs. They also had a female lead singer who was AMAZING. They started off the night with Baracuda and everyone was instantly in party mode. Here are a couple pics from the night. I apologize for the grainy pics, I only had my point and they just didn't turn out very well. But I guess hazy pictures go along with my hazy memories, lol.

Today we look forward to another great turnout at the convention and then tonight we're off to the Midnight Madness party. I have no idea what to expect at this one, but if it's half as good as last nights party, then it should be a great time.

-Eric
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Our Trip Here!

2010-09-01T19:35:00.000-05:00

Alright, I know this is a little out of order since I posted from the convention first, but it's a story worth telling, even if it's late. lol.

So in preperation for Photoshop World Las Vegas we commuted 4 hours to drop off our 2 year old daughter, Madeline (see pics at http://www.daisymaephotography.com/), at her grandma's. We decided to pull into a Wendys's for frosties, which with a 2 year old, means getting out and eating them inside or else! We pull into a parking spot next to a car with 3 or 4 guys in it. No big deal, didn't think anything of it. I get out of the car and get my daghter out. We cross the parking lot and as quick as we step up on the sidewalk, the guys jump out of their car with guns and rob an ATM as it's being filled by Brinks! Can you believe it!!! I grabbed my daughter and bolted inside Wendy's as quickly as possible and next thing I know, the guys are peeling off up the road. CRRRRRAAAAAZZZZYYYYYY.

Now, THANK GOD that everyone was alright and nobody got hurt, but this couldn't have happened at a worse time. We had been away from our daughter for more then 1 night, and we were preparing for a 5 days seperation because of Photoshop World in Vegas. Regardless though, my wife and I were strong and just gave lots of extra hugs and kisses before our goodbye. It's amazing how things like this can really make you realize what is important in life.

After this, we head home to finish packing for our trip. When we get there, we go to pre-board our flight online, only to find out it was cancelled!! It's 11pm and our flight was supposed to be at 7am the next day, and they just decided to cancel it! What else could go wrong. We tried calling Frontier and spent 2 hours on the phone, only to be told we needed to talk to the ticket counter to get help. So we loaded up and left for the airport. Needless to say, we had absolutely no sleep in the airport. We get to the Frontier counter and have to stand there until 5am. The lady there was helpful though, and was able to get us a United Airlines Flight that met up with our original flight at our layover in Denver. Great News!! Or so we thought.

After our flights, we go to get our bags and low and behhold, they didn't make the new flight! Yep, now we are in Vegas with no clothes. At this point we are wondering if someone was trying to tell us something, but we made the best of it. We ended up getting our bags around 10pm that night and ever since, everything has been going right.

So, moral of the story, when things just seem like they are working against you, think about the story you just read. If I can get through an armed robbery at 10 feet, a cancelled flight and lost luggage, all within 18 hours, then you can get through anything that life throws at you!

Thanks for reading. Again, this is me blogging live from Photoshop World! It's tons of fun and we are meeting tons of photographers!

-Eric
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Photoshop World Convention - Day 1

2010-09-01T17:07:00.000-05:00

We are about 2 hours into the Photoshop World Convention in Las Vegas and it's going great! There are exhibits from all of the industry leaders like, iStockphoto, Veer, PPA and so many more. In the booth next to us is Topaz Labs. They are running live demos of some of their software and it looks awesome. I'm sure you can check it out on their website at http://www.topazlabs.com/.

I've had a ton of people come up talking to me about website design and SEO. We also had a lot of interest in our new Email Newsletters (to your customers) which we'll be launching next month.

That's it for now, much more to come. Also, I'll post about our trip here later today. From lost luggage to armed robbery. It was a crazy trip to say the least. Look for that later today!

-Eric
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Ashey Munn Photography - Waco, TX - New Site Now Live!

2010-08-28T14:55:00.000-05:00

Ashley Munn of Ashley Munn Photography is a photographer in the Waco, Temple TX area. She specializes in Wedding, Newborn, Engagement, Senior, Baby and Family Pictures. She came to Picture This SEO with one goal and that was to get more traffic to her website. You see, Ashley, like many photographers, had a website built entirely in flash. She used one of those companies that you simply pay a small monthly fee to in order to have a nice looking website. The problem is, those companies only goal is to provide you with a fancy, beautiful website. They don't focus on actually giving you a website that will show up in the search engines. That's where we came in. We designed Ashley Munn a website built entirely in HTML and CSS. It's been fully optimized to show up in search engines and she's already seeing a huge increase in traffic to her website. We never asked that Ashley get rid of her flash site, nor do we think she should. We simply created her a flash page, allowing her customers to decide which site they wanted to visit.

We encourage you to check out Ashley Munn Photography's website at www.ashleymunnphotography.com.

To see her portfolios, check out the following links:

Waco, Temple TX area Wedding Pictures
Waco, Temple TX area Engagement Pictures
Waco, Temple TX area Senior Pictures
Waco, Temple TX area Family Pictures
Waco, Temple TX area Children's Pictures
Waco, Temple TX area Newborn Baby Pictures
Waco, Temple TX area Bridal Pictures
Waco, Temple TX Maternity Pictures

-Eric
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Week 3 - Search Engine Optimization (SEO) Tip

2010-08-25T21:54:00.000-05:00

Title Tags. Don't know what that is? Look at the very top of your screen and you'll see the words "SEO for Photographers|Tips and Techniques|Search Engine Optimization Tips & Techniques|SEO". It's not at the top of my Blog, it's not in the address bar, it's all the way at the top of the screen.

Title tags are one of the most important things to remember when talking about SEO. The title tag for each page should be unique and keyword focused. It should sum up, in about 80-100 characters, what that particular page is about. The secret is to write it using only keywords. You don't need it to be a complete sentence, you don't want to waste space with words like "and", "or", "the", etc. Fill the title tag with keywords like "wedding pictures, senior portriats, etc". Also, if you absolutely MUST have your name or company name in the title tag, put it at the end. If someone types in the name of your business, they are going to find you. Especially if your web address is the name of your business.

-Eric
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Picture This SEO Photo Contest!!

2010-08-24T10:33:00.000-05:00

We are having a Facebook Photo Contest! Starting Sept. 7, 2010 through Sept. 30, 2010, we are having a Photo contest! What kind of photo contest? That's up to YOU!! Vote on the type of contest you want to have, and what prize you want to try to win!!!

To vote on the Facebook Photo Contest, Click here!

Only Facebook Fans can Post Pictures or Vote, so Become our Facebook Fan (aka "like us") Here!

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Website finished?

2010-08-21T15:25:00.000-05:00

Yeah right, our websites never finished! lol. But it does have something on every page now, so that's a start. Check out our new "Price Quote" page here, and also our "Website Design and SEO for Photographers Portfolio Page" here.

The Portfolio page will be getting a major overhaul in a couple weeks, after Photoshop World in Las Vegas. But we wanted something there for you to see.

-Eric
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Week 2 - Search Engine Optimization (SEO) Tip

2010-08-18T09:06:00.000-05:00

So you've got a Google local listing but you don't see much traffic to it. This is a very common problem for businesses, regardless of what they do. One of the best ways to get your Google Local Listing to show up on Google Maps is simple. Reviews, reviews, reviews.

You can easily see what I mean. Go to Google, search anything that might bring up the local listings and when the Google map comes up, click on the little "reviews" link under the businesses name. Google will highlight all of the words in their reviews that match what you searched. If you go through that list, you'll often find that the company that showed up on top, the "A" spot, has more reviews for the service you searched than anyone below them. There are other factors that help determine how they are ranked on the map, but reviews is one of the biggest.

So here's my SEO tip for week 2. Have your customers write you reviews. If you know them well enough to be upfront with them, ask them to include keywords like "wedding photographer", "senior pictures in (city, state)", "family portraits", etc. Whatever you think people are searching for in your area is what you should think about with the reviews. Don't have one review that covers everything or it will be obvious to your customers that it's a bogus review. Have one for each type of service.

It won't take very long before you start seeing more traffic to your local listing!

Be sure to follow out blog to get weekly SEO tips!

-Eric
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Daisy Mae Photography - New Site Now Live!

2010-08-15T17:02:00.000-05:00

Meagan Sparks of Daisy Mae Photography came to me with a problem that is far too common for photographers; and that's the fact that she couldn't get her site to show up in search. It turns out that Meagan's website was made entirely in Flash. While the site was very impressive and looked great, it did very little for her Google-Cred, leaving her site floating around page 3. Have you ever had this problem? If so, you need to Contact Picture This SEO. How many customers are you losing to those on page 1?

The solution; Picture This SEO redesigned the Daisy Mae Photography website and built it entirely in HTML and CSS! She's already seeing huge jumps to page one and the traffic on her site has skyrocketed!

To check out her new site, visit Daisy Mae Photography here! Or Check out the Daisy Mae Photography Flash site here!

To see her portfolio, check out the following links:

Hutchinson, Wichita KS area Wedding Pictures
Hutchinson, Wichita KS area Engagement Pictures
Hutchinson, Wichita KS area Senior Pictures
Hutchinson, Wichita KS area Family Pictures
Hutchinson, Wichita KS area Children's Pictures
Hutchinson, Wichita KS area Newborn Baby Pictures
Hutchinson, Wichita KS area Event Photography Photos

Week 1 - Search Engine Optimization (SEO) Tip

2010-08-14T16:38:00.000-05:00

Link your blogs! I've seen so many photography blogs that don't have links in every single posting. This not only makes it harder for readers to get back to your website, but it's also less search engine friendly. If your post is about a wedding shoot, link it back to your wedding gallery. If it's about a senior session, link it to your seniors gallery. It's not only easier for your readers, but it'll give you "Google-Cred".

There are over 100 factors that go into Googles decision on where to rank you. One of the major ones is links back to your website from quality places. If Google gets to your blog and can follow it back to your website, to a page that ties in with the information on the site it came from, then it'll give that link higher relevance. Over time, as Google finds more and more of these, always relevant, it'll start not only seeing your blog as a great resource for people searching for photographers, but it'll also learn that your website itself is just as relevant. This will help make BOTH of your sites show up better, eliminating some of the competition from being on page 1.

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Michele Graves Photography - New Site now Live!

2010-08-14T16:33:00.000-05:00

Picture This SEO came across Photographer, Michele Graves, after reading a blogpost she made regarding her difficulties with Search Engine Optimization. After speaking with her and reviewing her current site, we found the problem. Michele, as with many photographers, had a beautiful site made entirely in Flash.

Flash websites are great for showing your work and are full of little features to really make cool little transitions. The problem is, Search Engines can't see flash! To Google and the rest of the search engines, your page has no content. This makes getting your website to page one extremely difficult.

The Solution? Picture This SEO provided Michele Graves Photography with a complete SEO overhaul. We optimized her current Flash site as best it could be and we mirrored that site with one built entirely in HTML and CSS!

The result was a beautiful website that now shows up on page one of the Search Engines. Within the first couple weeks her website traffic has already doubled!

Can you afford to lose customers because you only have a flash website?

If you'd like information on getting your Photography website to show up on page one, please contact Picture This SEO today!

Visit Michele Graves Photography here!

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Welcome to the Picture This SEO Blog!

2010-08-14T16:07:00.000-05:00

Welcome to the Picture This SEO blog! Picture this SEO specializes in online marketing solutions for Photographers. Our primary focus's are Search Engine Optimization (SEO), Website Design and Email Marketing solutions. Our one industry focus allows us to drastically keep our prices down for our clients and we even offer our ongoing SEO clients our no-compete advantage. This means we won't work for your competition!!

We also run a Facebook Community where Photographers can share ideas, tips, advice and more. Picture This SEO posts weekly SEO tips, as well as, deals found around the web that might interest photographers! Find us on Facebook at http://www.facebook.com/picturethisseo.

You can also receive our tips on Twitter by following us! Click Here to follow us on Twitter @PictureThisSEO.

If you'd like to know more, contact us through our website at: www.PictureThisSEO.com.

Internal Links to www.PictureThisSEO.com:
Search Engine Optimization (SEO) for Photographers
Website Design for Photographers
Email Marketing for Photographers
Contact Picture This SEO