So you've got a Google local listing but you don't see much traffic to it. This is a very common problem for businesses, regardless of what they do. One of the best ways to get your Google Local Listing to show up on Google Maps is simple. Reviews, reviews, reviews.
You can easily see what I mean. Go to Google, search anything that might bring up the local listings and when the Google map comes up, click on the little "reviews" link under the businesses name. Google will highlight all of the words in their reviews that match what you searched. If you go through that list, you'll often find that the company that showed up on top, the "A" spot, has more reviews for the service you searched than anyone below them. There are other factors that help determine how they are ranked on the map, but reviews is one of the biggest.
So here's my SEO tip for week 2. Have your customers write you reviews. If you know them well enough to be upfront with them, ask them to include keywords like "wedding photographer", "senior pictures in (city, state)", "family portraits", etc. Whatever you think people are searching for in your area is what you should think about with the reviews. Don't have one review that covers everything or it will be obvious to your customers that it's a bogus review. Have one for each type of service.
It won't take very long before you start seeing more traffic to your local listing!
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-Eric
Picture This SEO
esparks@picturethisseo.com
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