Wednesday, August 25, 2010

Week 3 - Search Engine Optimization (SEO) Tip

Title Tags.  Don't know what that is?  Look at the very top of your screen and you'll see the words "SEO for Photographers|Tips and Techniques|Search Engine Optimization Tips & Techniques|SEO".  It's not at the top of my Blog, it's not in the address bar, it's all the way at the top of the screen.

Title tags are one of the most important things to remember when talking about SEO.  The title tag for each page should be unique and keyword focused.  It should sum up, in about 80-100 characters, what that particular page is about.  The secret is to write it using only keywords.  You don't need it to be a complete sentence, you don't want to waste space with words like "and", "or", "the", etc.  Fill the title tag with keywords like "wedding pictures, senior portriats, etc".  Also, if you absolutely MUST have your name or company name in the title tag, put it at the end.  If someone types in the name of your business, they are going to find you.  Especially if your web address is the name of your business.  

-Eric
Picture This SEO
esparks@picturethisseo.com

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